About Molly's Merch

At Molly’s Merch, creativity meets community — with a little help from our furry inspiration, Molly, a lovable Soft Coated Wheaten Terrier who’s also the face of the company. Her playful spirit, warm personality, and signature “wheaten welcome” capture everything we stand for: joy, connection, and creativity.

Founded by Jen Deatherage, Molly’s Merch began as a small passion project to share personalized, meaningful gifts with friends and family. What started at the crafting table has grown into a beloved local brand, creating custom spirit wear, home décor, and thoughtful gifts that celebrate life’s special moments.

From Viera to the broader Space Coast community, Molly’s Merch proudly partners with schools, teams, and local organizations to boost spirit, spark smiles, and support meaningful causes. Each piece is designed with care, creativity, and heart — inspired by the same loyal, happy energy that Molly brings to everything she does.

Molly’s Merch is more than a name — it’s a reminder to create with love, celebrate your community, and find joy in the little things.